Last updated: 25//5/2025
This Privacy Policy sets out how ActionCity Pte Ltd ("ActionCity", "we", "our" or "us") collects, uses, discloses, and safeguards your personal data, in accordance with the Personal Data Protection Act 2012 (PDPA) of Singapore.
It applies to data collected through our retail stores, website (https://www.actioncity.com.sg), mobile applications, and all associated platforms and services ("Services").
By using our Services, you agree to the collection, use, and disclosure of your personal data as described in this Policy.
1. Collection of Personal Data
We collect personal data when you interact with us, including when you:
Visit our stores or website
Make a purchase
Create an account
Sign up for our membership or mailing list
Participate in events, contests, or promotions
Contact us for support
Personal data we may collect includes:
Full name
Contact details (email, phone number, mailing address)
Date of birth (for birthday offers)
Payment information (collected securely via third-party platforms)
Purchase and transaction history
Online identifiers (IP address, cookies, device info)
Social media handles (where applicable)
2. Use of Personal Data
We may use your personal data for the following purposes:
Fulfilling your purchases and service requests
Managing your account and membership benefits
Sending marketing communications (with consent)
Providing customer support
Conducting surveys, promotions, and loyalty programs
Improving our products, services, and user experience
Preventing fraud and complying with legal obligations
3. Disclosure of Personal Data
Your personal data may be disclosed to:
Our employees and authorised personnel
Service providers (e.g. logistics, payment gateways, IT vendors)
Regulatory authorities, if required by law
Affiliates or business partners who support our operations
All third parties are contractually bound to protect your data and only use it for specified purposes.
4. Consent and Withdrawal
By providing your personal data, you consent to our use of it as described. You may withdraw consent at any time by contacting our Data Protection Officer (see Section 10). Withdrawal may affect your access to some features of our Services.
5. Access and Correction
You have the right to:
Request access to your personal data
Request corrections or updates
Withdraw consent to the use of your data
Request deletion of your personal data (subject to legal requirements)
Please submit such requests in writing to our DPO (see Section 10).
6. Retention of Data
We retain your personal data only as long as necessary to fulfil its purpose or comply with legal requirements. Data no longer required will be anonymised or securely deleted.
7. Data Protection and Security
We implement appropriate administrative, technical, and physical safeguards to protect your data, including:
SSL encryption for online transactions
Secure internal access controls
Regular malware scans and security audits
While we strive to secure your data, no transmission method is 100% secure. You acknowledge and accept this risk when using our Services.
8. Cookie Policy
We use cookies and similar technologies to enhance your experience and analyze site performance. Cookies are small data files stored on your device when you visit our website.
Types of cookies we use include:
Essential cookies – Required for core functionality (e.g. login, shopping cart)
Performance cookies – Help us understand how users interact with our site (e.g. Google Analytics)
Functional cookies – Remember your preferences and settings
Advertising cookies – Deliver relevant ads and track campaign effectiveness
Managing Cookies:
You can manage your cookie preferences through your browser settings. Disabling cookies may affect some features of our website.
By continuing to use our website, you consent to our use of cookies as described.
9. Children’s Privacy
We do not knowingly collect personal data from individuals under 13 years of age. Parents or guardians who believe their child has provided personal data may contact us to request deletion.
10. Contact Us (Data Protection Officer)
If you have any questions, requests, or concerns regarding your personal data, please contact:
Data Protection Officer (DPO)
ActionCity Pte Ltd
📧 Email: dpo@actioncity.sg
📞 Phone: +65 9374 6190
🏢 Address: 260 Orchard Road, #16-02 The Heeren, Singapore 238855
11. Policy Updates
We may update this Privacy Policy from time to time to reflect changes in regulations, practices, or technology. Changes will be posted on our website with the revised date. Continued use of our Services constitutes your acceptance of the revised Policy.